Line drawing of the Primrose Standard storefront with the gate open, on a tree-lined street

Primrose Standard

Your new neighborhood general store.

Pantry · Kitchen · Home · and other good things

A modern general store filled with things worth eating, using, gifting and keeping.

Independent makers. Local favorites. Pantry discoveries. Useful things for the kitchen and home. And probably a few things you didn't know you needed.

Coming to Escondido

We're working on something good.

Join the list for opening updates, first looks, local happenings and an invite when we finally open the doors.